CMI Company Profile

Company Background

• Founded in 1983 with primary business focus of hobby & model products
• In 1995 CMI introduced the Safety Strobe
• In late 1996, organized rep groups in US and Canada for retail markets
• 1998 strobe sales reached over 2 million pieces
• 1999 over 3 million pieces were sold

Company Philosophy

• Continue to bring out new product packaged, merchandised and priced right
• Focus on specific markets: hardware/home center, drug, automotive, bike, pets, ad specialty/premium, & generally "Safety"
• Focus on domestic and international growth

Products/Merchandisers

• General purpose Safety Strobes - blister packaging in 36-display tray, 36-clip strip and the new 144-piece floor/wing display.
• US Retails are between $1.99 to $4.99 for strobe products and $2.99 to $39.99 for non-strobe products
• Merchandisers with "silent" flashing salesman generate sales! 40% to 50% Margins for retailers with eight to ten turns
• Three types of merchandisers: tray, clip strip and floor/wing display
• Greatest success has been at checkout locations

Success Stories

• The Home Depot - currently in 300+ stores (West Coast, Midwest, Mid-South and Southern Regions) with inventory turns about once per month.  Record setting successful checkout item
• Tru-Serv (True Value, Servistar and Coast to Coast) warehouse has Safety Strobes, Bike, Road, and True Value Logo.  Safety Strobe supported by annual October circular.  Ace - Safety Strobe, Bike, Road, Ace Logo, Halloween Safety Flasher chosen for warehouse stock.  Supported by Group Circulars with 300+ dealers.   National 1999 Circular for Halloween Safety Flasher
• Halloween Safety Flasher in 1998 was voted the number one Halloween Item by Bed, Bath & Beyond by management - Initial order 15,000 pieces with re-orders of 20,000 - 1999 initial stock order is for 30,000 pieces.
• Hardware, Drug and Grocery are our strongest markets.  Inroads into Mass Merchants, Bicycle, Convenience Store including gas and truck stops, Automotive and Ad Specialty markets.

Program

• Bi-Lingual (English/Spanish and English/French) packaging available for selected products
• All Merchandisers have flashing display powered by 2 C cell batteries
• In-Store "Adapt-A-Strobe" program for employees with Retailer logo available
• Export pricing available from export department

Next Objective

• Develop a network of "Electronic Merchandisers" to reach specific target markets.  Make graphic materials easily available so merchandisers can extract any part for their specific presentation
• Any questions or comments, you can contact us any time at:

CD Media Corporation - An Affiliate Electronics Distribution Division of CMI
E-Mail : info@cmistrobes.com
Fax : (630) 372-2088

Partial CMI Account List